Is Samsung’s Unpacked Project Just A Bunch Of Galaxy Phones?


I certainly hope not. Fresh on the heels of the Unpacked campaign with its mystery-glowing-brick-object-that-looks-just-like-a-smartphone, Samsung’s announced a slew of new Android handsets, all bearing the Galaxy name in one way or the other. OK, it’s not September 1st, Samsung, but hopefully you’ve got something better up your already glowing sleeves. Details on the new phones after the jump.

Korea Newswire reports on Samsung’s announcement of a whole bunch of new Android handsets from Samsung, all of which will be Galaxy phones. It appears that Samsung’s decided to hitch its cart to the Galaxy name, which will now be used for handsets ranging from the premium all the way down to quite basic entry level phones.

The tiers break down as follows:

Galaxy S (“Super Smart”): The premium phones; the current Galaxy S II is a good example of this.
Galaxy R (“Royal/Refined”): Slightly lower tier models, still in the premium space
Galaxy W (“Wonder”): Mid-range phones by definition, or as the release puts it, “High quality, strategic models”.
Galaxy M (“Magical”): Yes, really. The slightly better than entry level models
Galaxy Y (“Young”): The most basic Galaxy phones Samsung’s going to offer.

But wait! Samsung’s not done with adding suffixes just yet. Any or all of these lines can carry up to three more suffixes. “Plus” models will be upgrades from existing lines. “Pro” models will carry QWERTY keyboards, and “LTE” models will… well, that one pretty much speaks for itself.

Aside from announcing the new naming conventions, Samsung also announced new phones that sit within them. The newest Galaxy models all sit at the low end of the tiers. The Galaxy Y/Y Pro looks to be an 832MHz 160MB Gingerbread phone with a 2 (3 on the Pro) megapixel camera and a QVGA (320×240) display; it’s going to want to be cheap. The Galaxy M Pro offers up a keyboard (because it’s the Pro model) as well as a 1GHz processor, 5 megapixel camera and WVGA (480×800) display. Finally, the Galaxy W steps things up a touch with a 1.4GHz processor, 4GB of memory, WVGA (480×800) display and 5 megapixel camera.

I’d be pretty surprised if this was all Samsung had to show at IFA after that advertising campaign. Equally, I’m not entirely sure as to the wisdom of diluting the Galaxy name by appending so many semi-meaningless suffixes to the name and offering up phones that’ll range from the good to the mediocre. What do you think?
[Korea Newswire via This Is My Next]


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