Fonts Are Beautiful And Here's Why You Should Care

Typography is one of the easiest super important parts of civilisation to take for granted. It seems like it just sprouted where it is, weed-like. But an enormous amount of effort goes into every letter — here's a visual tour.

PBS' little sprint through contemporary typography highlights several important bigwigs — perhaps most notably Jonathan Hoefler and Tobias Frere-Jones, whose work you've very likely looked at without knowing it. These people exist to make signs and sentences both beautiful and effective, and they're damn good at it. [via Laughing Squid]