Asus Will Lead The Onslaught Of Ultrabook Models

Intel’s ultrabook spec is one of the best things the PC market has going for it right now. Asus, excited by this, plans to release five to seven new models of the slim, powerful PCs in the next year. Overkill?

More: Asus UX31 Ultrabook Looks Like A Shiny Toaster

Though range of models will range in price between $US800 and $US2000, they’ll all fundamentally resemble the Core i7-packing Asus UX21, which has the MacBook Air in its crosshairs. Still though, does a company need to release seven separate models in a single year?

Too often, PC makers think there need to be a million different options in every laptop class. Hopefully “five to seven” just means there will be spec variations on two or three main products. If not, get ready to start swimming in a sea of ultrabooks once the likes of Sony and Acer and (maybe?) HP jump into the mix. [FT via TIMN]


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