Sunsets, fireworks, ironic picnics, girlfriends, uncles asking "Why are you pointing your phone at me?", sleeping dogs, lakes and fire hydrants — filtered, distorted, sepia-toned, faded and retro-ed. There are now 150 million pieces of false nostalgia on Instagram.
No surprise! The app's a ton of fun to use, and very simple. Things that possess both qualities tend to do well. But this is very, very well — all those snaps have been uploaded in under a year, by more than seven million users.