Gmail's Twee New Ad Campaign Makes Hotmail Seem Fantastic

I'm dating myself, but do you remember the Elephant 6 collective? It was made up of bands like Neutral Milk Hotel and Apples in Stereo and Olivia Tremor Control and Of Montreal? They were great! And they made some of the best music of the late '90s and early '00s.

Yet they too were so very aggressively clever. The aggressively surprising arrangements from aggressively unexpected instruments, sometimes got to the point that you were just, like: OK! I get it! Enough with the flugelhorn, already!

And, for real, Google, enough with the flugelhorn already. Enough with the flugelhorn.

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