Apple released its latest version of Final Cut Pro overnight, and despite the video editing program costing $US300 on the US Mac App Store, it received a $350 price tag locally.
There’s always plenty of debate about Apple’s international pricing models, but when it comes to digital sales, the discrepency across regions doesn’t seem to reflect the current dollar market. Even with 10 per cent GST added to the US price, there’s still a premium for a product that doesn’t require shipping, boxing, or printing.
Then again, given that Final Cut Pro 7 had an RRP of $1500, $350 RRP for this latest version is a huge improvement, and twenty bucks or so in exchange rates compared to a grand dropped between versions seems like small fry.
But what do you think?