Ten Reasons Why BlackBerry Is Screwed

RIM, the maker of BlackBerry, was absolutely destroyed today in the stock market. But that's just part of the story. RIM is screwed.

1. No new products until the summer

RIM's current lineup of phones is subpar, to say the least. Worse, basically none of the current models will get the marginally newer and better BlackBerry OS 7.0 update. Yet, RIM says there are going to be "delays in new product introductions into the very late part of August." Ugh.

2. Upcoming leaked products are boooooooring

Just look what is coming up next, supposedly: Stuff like the BlackBerry Bold 9900. Sure, it'll run BlackBerry OS 7 and might have a touchscreen! But it's also the same handset RIM has been pumping out for the last five years.

3. The Playbook

RIM's jump into the tablet market has been pretty floppy. The PlayBook is impressive under the hood and we liked it, at first. But the lack of basic features like email—something BlackBerry is very known for!—and a basically deserted app store makes it non-buyable. For basically anyone.

4. Blackberry App World is a ghost town

BlackBerry App World debuted in 2009 and had about 26,000 applications as of April 2011. Android had over 200,000 apps and iOS was pushing 350,000. More importantly, the number of quality apps? A barren wasteland.

5. Developers hate making BlackBerry apps

It's a bad sign when a developer who wants to code for your platform, throws up his hands in exasperation and says "screw it." It's even worse when that letter is posted on the Internet, goes viral and many nod in agreement.

6. Financials are in ruins

RIM's latest quarterly earnings were lower than expected. Terribly so. The expectation for next quarter has been cut 20 percent and serious layoffs loom. Hope you weren't planning on using your RIM stock to fund your retirement.

7. Leadership is struggling

RIM still has two CEOs, neither of which is a bold, innovative leader, even if Mike Lazaridis is an engineering genius. The pair spent a large portion of RIM's recent earnings conference call justifying why this co-leadership is a good thing. How about they just prove it with awesome phones and tons of happy users?

8. Even BlackBerry owners don't want BlackBerrys

A survey from last year suggested more than half of current BlackBerry owners were going to switch to Android or iOS. Enough said.

9. Enterprise interest is falling

This is death. RIM has a stronghold in the corporate world, but its grip is loosening. In the past, everyone from the CEO to the office manager had a BlackBerry on their hip. Slowly but surely, those BlackBerry handsets are being replaced with iPhones and Droids. Even the iPad is gaining ground. Apple's Tim Cook said recently that "more than 80 percent" of Fortune 100 companies are testing out the iPad.

10. Other companies are eating RIM's lunch

RIM's biggest advantage was its push email and BlackBerry Messenger service. Now just about every smartphone platform has push email (in some form) and Apple's new iMessage is gunning for BBM. BlackBerry OS 7 is already behind, and it's not even out yet. Just look at the voice control and navigation built into Android.



    100% agree. Long term BlackBerry fan, even was thinking of a Playbook but have just lost faith. Will be switching to IOS when the new iPhone comes out. I was temporarily sold on the Playbook sync to your device concept but IOS 5 demo suggests apple will do this so no compelling reason to stay. Will miss BBM but with friends switching too the pain will be less.

    I think BlackBerry is a pretty cool guy, eh probably won't be around in 5 years time and doesn't afraid of anything.


      I'd almost have called this a spambot, but everything else checks out. Wonder what he's been taking?



            clearly the attempt was a fail one however

      srsly you should write fanfic...
      like Doom fanfic

    I agree with everything except point 2.

    For me the main reason why I have stuck with BB is that the form factor of the phone is perfect.

    If there was a good Android phone with a physical keyboard I would probably get it when I upgrade.

    Touch may be nice but for me it sucks when typing emails, etc.

    I have the latest ipod touch and use that to type out little messages sometimes on facebook and it's frustratingly annoying.

    I got a playbook and I really regret buying it to be honest, the apps are woeful.

      There are actually Android based phones with qwerty keyboards.


    Don't need BBM, or iMessage, you can use whatsapp, it's cross platform and has greater functionality. It even works on Symbian phones.
    Only thing that annoys me about it is that you have to pay for it on iOS(all other platforms are free) and they removed it from iPods and iPads app store, which I'm hoping they'll bring back some day. Though someday doesn't look too hopeful now that iMessage is around, Apple will probably say something about it.

    get the Motorola Pro(Droid Pro)
    bigger screen and Android with a BB style layout. (candy bar with full qwerty)

    shame :_( the rim phones are great phones... very user friendly on the outside, unfortunately not the case with the APIs. Perhaps a chan ge in leadership n vision could save it... I hope.

    I don't know how RIM has survived this long... If you want a Blackberry on a plan, you have to pay for calls and data, then a bolt-on BlackBerry pack for the privilege of receiving emails. Every other phone manufacturer seems to be able to deliver their email-enabled handsets with ActiveSync access to an Exchange server!

    I've actively discouraged our staff from getting them as they're a PITA to deal with on BIS (if you don't want to fork out for a BES).

    I totally agree with this article - RIM has no hope and no-one will use them in 5 years...

      Exactly what people said about Motorola a year or two ago.

      And apple, in the nineties.

      And Android in general, about 3 years ago...

      seeing a pattern?

    Yes, I do see a pattern.

    One of these things is not like the other three - and that's BlackBerry.

    Lift your game, RIM, or you'll be seen as cRIMs by your shareholders and by end-users who gave up on a QNX BB to arrive when BB OS 7.0 came out instead.

    An analogy? Slow death just like Symbian, which has lost its relevance. BB on the verge of doing that now, only the hope of a decent QNX BB model will save them, the current OS 7.0 models are the end of the line for the pre-QNX OS.

    Do I see a pattern? Yessai Do.

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