“Blech! Ads! No thanks!” I hear you proclaim! But wait! Before you scroll past, take a moment to consider how it is that Fairfax and Peroni have managed to accomplish squeezing a credit card-sized screen into a magazine, with enough juice to play back not one, but two ads multiple times.
The Peroni ad – which is part of a $250,000 marketing campaign and has been in the works for over a year, will appear in tomorrow’s edition of Melbourne magazine and next week’s Sydney magazine. A screen the size of a credit card is inserted in each magazine before the Calendar page.
There’s not a lot of details on the technical element of this marketing exercise, but let’s just hope that much like the Esquire magazine e-ink cover, the geek community out there works out how to hack this magazine’s screen to take full advantage of the technology.