As someone with Google Alerts (how else am I going to keep up with the horrible things some commenters say about me?!), I'm personally chuffed with the inclusion of "Me on the Web" in Google's dashboard.
As Google says, "your online identity is determined not only by what you post, but also by what others post about you - whether a mention in a blog post, a photo tag or a reply to a public status update."
Often Google Alerts doesn't catch everything, so I'm hoping this new tool fills in the gaps. You can create rules for the alerts, such as your name and email address, and any recent discoveries will be displayed right there in front of your nose. Gulp. [Google Blog via Mashable]