This Athens Bike Shop Looks Unfinished On Purpose

This Athens Bike Shop Looks Unfinished On Purpose
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With its exposed particle board, bare floors and an almost treehouse-like interior this Athens-based bike shop appears half-done, but that’s by design. “Nature” is one of the main themes, as it is “nature” where you’ll be doing your riding.

While such a shop is the antithesis of the slick, almost sterile one I found a few weeks ago, this earthy unfinished one still has its charms.

Yes, that’s astroturf throughout.

The design elements are meant to make shoppers think of the country, the city, athletes and amateurs, all at once.

So…urban earthy? Is that a thing? Did React Architects succeed? [Dezeen]