Japanese Energy Crisis Forces Businessmen Into Horrible Hawaiian Shirts

With Fukushima offline, Japan’s in the midst of a serious energy crunch. To help turn down the juice suckage, the government is pushing Japanese salarymen to dress down. Way down. Cool (as in temperature, and nothing else) Hawaiian shirts: in!

As part of this mega-tacky initiative, called “Super Cool Biz”—employees are also urged to wear sandals with their short sleeves, in the hopes of making turned-down AC units more tolerable. More skin, less heat, less need for electricity. Shorts, however, are prohibited. You know, because you wouldn’t want to look dumb at work, right? [The Guardian]

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