Fairfax Trying Again With The Whole iPad Thing

Fairfax Trying Again With The Whole iPad Thing

Remember Fairfax’s iPad app for the SMH and Age? And how it was essentially just a PDF of the paper that cost $18 a month and was universally panned by reviewers on iTunes? Well, the newspaper giant is trying again. Second time’s a charm, right?

The new apps for the Sydney Morning Herald and The Age, both of which launch tomorrow, will cost $8.99 a month when they start charging for them in December. Until then, the content will be sponsored. Even once the sponsorship period ends, you can expect to see magazine-style ads throughout the publication, which is neither a direct translation of the newspaper or the Fairfax websites.

Fairfax has developed the new app in-house, so it will be interesting to see just how worthy it is of a $9 monthly subscription. Anyone keen?

[SMH]
[Image - Fairfax]