We all know that publishes were celebrating the arrival of the iPad as the saviour of magazine and newspaper publishing. As well as incorporating the ability to get your favourite mag on a device you carry around with you all the time, it also let traditional print publishers incorporate video and social media elements into their publications.
But despite the publisher’s positivity, the overall response seems to be underwhelming towards digital magazine publishing. There’s plenty of reasons why it would work nicely, but why hasn’t it taken off, especially given how many millions of iPads have been sold around the world?
Do you read magazines or newspapers on the iPad? If you do, what do you read? If not – what’s stopping you? Let us know in comments.