How do you encourage drivers to stay safe on the road? STARTLE THEM WITH SKELETONS! At least, thats New York City’s plan, which is deploying a fleet of new speed limit signs with a speed-activated skeleton warning.
Drivers who cruise by the new signs will see the standard sideways-walking-pedestrian-guy turn into a LED skeleton if they pass the legal limit of 30mph (48km/h). What happens if they hit 40? A pile of pixelated guts? If they’re only driving 10mph (16km/h), does the sign give them the finger? “Who knows whether it’s going to save a life?,” commented New York mayor Bloomberg. “But at least we’re trying to save lives rather than just sitting around and complaining and saying people should.” Well then I guess I should just shut my big mouth then. [NYT via Laughing Squid]