Beer Case Pyramid Contains 72,000 Bottles Of Beer

Gotta love modern art that makes a statement, looks impressive and invites user interaction. German artist Cyprien Gaillard hits all three points with his beer case pyramid that is painstakingly built and quickly destroyed by thirsty participants.

Gaillard uses his beer case pyramid to make an interpretive (read: confusing) statement about displacement and tourist colonialism. I'm convinced his jumbled message gets lost in the allure of 72,000 bottles of free beer. Just look at those people above, are they contemplating the radical reinterpretation of the architecture, relics and cultural monuments or are they just happy drunks? [via Fast Company and Framemag; photo from anna.k.o]

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