Vodafone customers are getting used to the relative poor performance of the Vodafone network, so they weren’t overly surprised when a technical error meant they couldn’t send or receive SMS messages for hours on Sunday. To make up for it, Vodafone are offering all customers free SMS for an eight hour windows on May 1.
In a blog post on Monday, the Vodafone team informed customers of its free SMS plan:
We apologise for the technical fault that occurred yesterday and resulted in many customers experiencing difficulties in sending and receiving text messages. We know how important it is for you to remain in touch with your family and friends, so we will be offering a free SMS day to all Vodafone customers on Sunday, 1st May (8am-8.00pm AEST).
Given that anybody on a cap plan is unlikely to really benefit form an 12-hour window of free text messages, you have to seriously wonder whether or not this will help maintain customers, or whether the last network failure was the one that sent customers looking for a new Telco.