The service, which will go live on May 2, offers cash back for every purchase of a product made through your referral. As the press release describes it:
If a customer likes a particular product offered by Millennius and then purchases the product, they are then given a referral link which can be sent to their friends and family or even set up a website to start their own business and start being rewarded for referring friends and family who make a purchase. The system is set up in three distinct tiers. The Bronze level is for those who refer 1 to 5 people, and the referrer earns 5% from each purchase, totalling 25%. The Silver level is for those who refer between 6 and 10 people. The referrer earns 10% from each person, for a maximum of 75%. The Gold level is for those who refer more than 11 people. Here, the referrer earns 12% on each purchase, giving them a tremendous amount of money back.
Given Millennius dabbles in the low-price market of consumer electronics, you're never going to find yourself rolling around in mountains of money like Scrooge McDuck, but any incentive that rewards the consumer with cash is a win.