BMW Offering DAB+ As Optional Extra

One of the biggest things holding back digital radio has been the lack of car manufacturers including it in the car. According to CNet, BMW has become the first company to offer the digital radio technology as an optional extra in its 5 Series and 7 series cars next month.

The optional extra will cost $750 for the 7 Series and $900 for the 5 Series, with the 6 Series to get the option later in the year. Given that we're seeing the commercial broadcasters offering bonus airtime to manufacturers who offer DAB+ in new vehicles, it's safe to say we should all start hearing more ads for BMW over the radio in the near future.

[CNet]