We're often tagged as a nation of content pirates, but for the music industry it seems that data shows Australia to be a 'holy grail' nation. Like almost nowhere in the world, in 2009 Australians spent enough money on digital music that it more than covered the drop in spending on physical copies.
Richard Mallett, Head of Revenue for APRA-AMCOS (Australia's combined groups for performance rights), said in a press conference last week that while physical sales of music dropped by 25% last year the Australian market increase in digital revenue exceeded the drop in physical revenue.
Mallett spoke with a positive attitude toward the future of digital distribution, suggesting that by making it as easy as possible to acquire music by a variety of means it will help the industry continue to grow its digital revenues into the future.
Image by ArtNow314