It's undoubtedly great news for local ad dude Andy McKeon that he's heading to California to work as a creative director for Apple, which means massive kudos given Apple's stellar rep in that area. Sadly though, we can't imagine Apple HQ ever approving an ad like the one above, which reputedly included the instructions "Use hot chicks" in the original brief. Gratuitous pack shot ahoy! [Mumbrella]
Apple Just Hired The Aussie Behind This Ad
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Let me start by describing one of the first magic tricks I learned to perform when I was a kid. Here is what the audience sees: I reach into my pocket and reveal a jumbo-sized card depicting the four of spades on one side and the ace of spades on the other side. After mumbling some magic words, I turn the card, and to the audience’s astonishment, the four of spades turns into the six of spades. I turn the card again, and now the ace of spades has turned into the three of spades. This is not the most impressive magic in the world, but it is a wonderful demonstration of how certain principles of perception can be exploited to produce magic tricks. So how is it done?
Chinese phone manufacturer Huawei has been selling in Australia for years now, but there are still a tonne of people who have no idea how to pronounce its name. If you're one of them, don't feel bad. It's not just you. I've heard many a whispered "Ohhhh is that how you say it?" reactions from professionals at tech events as well. Don't worry, we've got you all covered.