Ah, the beauty of open source mobile - You can pack them full of features and charge a mint, or you can keep the features pretty basic and unleash it to the masses. Which is exactly what LG is doing with the new Optimus Me, which will be sold through Woolworths Supermarkets as well as mobile phone dealers.
Running Froyo and with a 2.8-inch capacitive touchscreen, the Optimus Me will be sold outright for just $220. Powered by a 600MHz processor and including 2GB of storage space and a 1280mAh battery, the phone is definitely targeted at people wanting a bit more from their phones, but don't want to pony up the cash for a high-end model.
There's been a real influx of entry-level Android smartphones in the past few weeks - with Telstra and Huawei both getting on board. It's an intelligent move that will only speed up the inevitable smartphone domination of mobile phones. The Optimus Me should hit shelves at the beginning of April.