Like Grand Moff Tarkin in A New Hope, EMI thinks it's time to truly show the power of this fully operational battle... erm... web standard HTML5. To do so, they've launched a browser based game that tests your music knowledge and rewards you with discounts at their online music store.
Called Way Out Wars, the game plays you a 30 second snippet of a song from an EMI artist, and you have to choose which artist it is by typing in their name. The quicker you select, the more points you get, and the more points you get at the end of the game, the bigger your discount will be at EMI's online music store, The In Song.
Discounts range as high as 40%, but given the price per track is a bit higher than iTunes, we expect there's a fair amount of padding so EMI doesn't lose any money. But it's a great way to waste some time and hear some music while enjoying the benefits of HTML5.