Isn't it irritating how you have to sync a song you've already downloaded on one device to the various other Apple devices you own? Wouldn't it be easier to be able to download the same song, for free, using iTunes? According to Bloomberg, Apple's working on cloud-based download back-ups, with a decision to be reached mid-year between all the various music labels.
Not only would this cut down on the amount of times you have to sync, but you'd also essentially be backing up those iTunes purchases in case your MacBook (for example) got stolen or broken.
Stories of Apple using the cloud to store music, for backing up and streaming-from, have littered the tech channels for over a year now, with talk that MobileMe could also go free and be used for storing photos, video and "other content," according to Bloomberg's sources.
We know Apple will make their move sometime soon. It'd be crazy not to, with so much money being poured into music streaming services such as Spotify. Will they ever launch an unlimited all-you-can-eat download service like Zune Pass? Doubtful - which is why multi-downloads of the same track is so believable. [Bloomberg via BusinessInsider]