It starts as a free app with a five-minute preview and other extra features and becomes a full movie with an in-app purchase of the movie ($13, $15 respectively, you can choose whether to download or stream). For the movie watcher, the app offers more extras (like a DVD) than what you get in iTunes. And for Warner Bros, using the App Store puts their movies in more countries. With the app, 35 countries can download the movies, through the iTunes Movie Store only 12 countries would have. Warner Bros expects more movies to release as apps later this year.