Contrary to what you might think, Apple’s revolutionary first Macintosh computer didn’t spring fully formed, Athena-style, from a crack in Steve Jobs’s head. The user-friendly desktop was largely the creation of Jef Raskin, the man who fought fragmentation, urged Apple to “think small” and encouraged top-to-bottom control over the product’s ecosystem. In other words, all the things that still define Apple to this day.
Fast Company takes a look at Raskin’s 1981 account that very first Macintosh, a project that defined Apple’s past every bit as much as it set the groundwork for the company we know today. Very much worth a very close read. [FastCo Design]