As well as launching in the US overnight, Sony's Music Unlimited service will today go live in Australia.
Available on two tiers, Australians can pay $5 a month for a basic plan that works like an ad-free radio station that lets subscribers listen to channels based around genre or mood. The premium plan, which costs $13 a month, allows users to listen to music on demand, create personal playlists and access to Top 100 channels.
The service is available on Sony's 2010 and 2011 Bravia TVs and Blu-ray players with internet connections, plus the PS3 and a browser based version for access through PCs. Sony also promise the service will be coming to Android mobiles and other portable devices, which doesn't rule out iOS products.
The service isn't live yet, apparently it will go live this afternoon. Until it begins working on mobile devices though, it's appeal is probably mostly limited.