Apple Placed Its Products In A Third Of Last Year’s Box Office Hits

Apple Placed Its Products In A Third Of Last Year’s Box Office Hits

We’ve seen plenty of posts rounding up screenshots of weird Apple product placements in movies, so it should come as no surprise that Brandchannel, the website of global brand consultancy Interbrand, deemed Apple as the brand with the most total product placements in movies last year.

To be specific, Brandchannel determined that Apple managed to get “its computers, iPads, iPods and other items featured in 30 per cent of the top movies at the US box office in 2010”. [Yahoo]

Legally Blonde screenshot from The Awl’s roundup of remarkable Apple product placements