Last month, OK Go took their high-concept video ambitions to the streets of Los Angeles. Armed with an app, they led a gaggle of loyal fans on GPS parade that spell out their name larger than the Hollywood sign.
What I'm struck by is how not only is every OK Go video impossibly creative and cool, they're each impossibly creative and cool in such distinct ways. For an independent band that relies on funding from a camera company or an insurance company or a Range Rover app to execute their vision, they keep pushing. Hopefully until they hit outer space.