Fingerboarding may sound like a form of thumb torture, but it's actually using your middle and index digits to do some micro-shredding. And this just about as good as it gets.
Fingerboard skateboarding's been around since the 70s, though it hasn't attained even X-Games notoriety outside of its gaggle of enthusiasts. So nice to finally see it gain some recognition, albeit in an extended viral ad. Even more surprising is that this video comes from haute fashion house Hermès, who also provided all those baubles. They may not be the first company I'd associate with using your index and middle fingers to ollie and grind, but they're definitely the fanciest. [Laughing Squid]