Disney has created a 3D reboot of Tron called Tron: Legacy. which looks okay. Not okay? The aggressive marketing, especially when it comes to crappy, bizarre fashion-y tie-ins meant for women. Like the Tron shoe.
Some of the merch makes total sense: A Tron: Legacy action figure, for instance. Appropriately priced at $US14.99.
While we're not interested in the $US129 Tron keyboard or the $US350 Tron headphones, they also make sense: It's a techie movie, and the techie props on the screen could inspire techie lust.
But board shorts? Really? I remember seeing Tron when I was a kid, and as far as I could tell, it was about people playing glow-in-the-dark ultimate frisbee while trapped inside a computer. Or maybe that was the video game. In any case, the trailer for Tron: Legacy has zero beach volleyball or surfing scenes. So it's fairly incomprehensible why Hurley teamed up with Disney to make these $US45 shorts.
Another Hurley product: A $US75 Tron "crinkle poly" jacket. The men's version for this is black and blue, but ladies looooove pink, haven't you heard?
This Tron motorcycle suit for women makes sense as a merch item. What doesn't make sense? The price! Most of us have a tough time with how much theatres charge to watch a 3D movie. Are we really going to pay $US995 for the whole suit? Maybe you can just pick which part you like the best:
Oh, btw: this "motorcycle street legal suit" with CE-approved body armour comes with the standard reflective features. But unlike the mens' version, the womens' suit has a removable skirt. Ladies like to be ladylike!
This necklace references the 1982 Tron, and was created by very cool jewelry brand Han Cholo. But $US150 is a little steep for us.
Although that price is nothing compared to these Rotenier Tron earrings, which retail for $US495.
This Rotenier Tron necklace is gorgeous, we can admit that. But if you're going to spend $US2,600 you'd better be a really really big fan.
Hayden-Harnett makes really nice bags, but this Tron-inspired purse, at $US478, is kind of meh. There's a clutch for only $US129, though.
Look, sci-fi can be awesome. I love, LOVE movies like Alien, The Fifth Element, Star Wars, Wall-E and Blade Runner. But that doesn't mean I want to buy shoes associated with those flicks. And I definitely don't want this $US795 Tron heel designed Jerome C. Rousseau. It's lovely, but there's something stomach-turning about the idea of Disney dangling a shiny shoe as a way to lure women into a movie about dudes playing video games.
Pam Lifford, executive vice president of fashion and home for Disney Consumer Products, says: "In developing these TRON-inspired collections, we saw a natural fit for today's modern woman who blends fashion and technology in her daily routine." Okay. But. Today's modern woman can also smell a forced, non-organic, in-it-for-the-money marketing scheme a mile away. Manufactured cool is not cool. And you know what else?
The ladies in the film — like Quorra "the fearless female warrior," played by Olivia Wilde, or the Siren (in the image below Quorra) — seem to kick arse without a purse, earring or open-toe sandal in sight.
TRON Product Images [Disney Consumer Products]