The stat, though surprisingly high (we assume the other 80 per cent is porn, torrents and Kyle FaceTiming himself), shows why Netflix is aggressively pushing into streaming, even at the expense of its disc catalogue. For new releases from a bunch of major studios, Netflix users will have to wait a month to rent the discs. This in exchange for slowly building a better streaming library.
There’s no doubt a disc-free future lies ahead for Netflix – once bandwidth catches up with reality – and with stats like this one, they must be even more excited than the rest of us. [Multichannel, MediaMemo]