On Monday, Scott Naturals Tube-Free toilet paper will go on sale in Walmarts and Sam's Clubs across the northeast United States. If they sell well, they'll expand nationally, and then globally. Meanwhile, I just don't know what to think anymore.
It's like up is down and down is up. Kimberly-Clark, the manufacturer of Scott's toilet paper, explains that while the cylinder in the centre of the rolls will not be completely round, they'll still fit on toilet paper bars. And customers will get the added bonus of being able to use every square down to the last one, which will no longer be glued to the customary cardboard tube.
But what of that tube? There are 17 billion of them produced annually in the US, accounting for more than 72 million kilos of trash (as well as countless pairs of makeshift binoculars). According to USA Today, Kimberly-Clark brand manager Doug Daniels "won't disclose the tubeless technology used but says it's a special winding process. A similar process is used on tissue the company sells to businesses but not to consumers." And if the tubeless toilet paper doesn't start a full-on revolution, Daniels says, the company may expand the technology to paper towels too. That might be where I draw the line. [USA Today]