Plenty of people won't be bothered by GarageBand or iMovie and will want just iPhoto - and they'll want to download it too. If Apple does charge just $US15 per iLife '11 app as this photo suggests, that's amazing news.
When you zoom into an image on Apple's website showing the Mac App Store on a MacBook Air, you can see plain as day that the iPhoto, iMovie and GarageBand apps for OS X will cost $US15. Now, Apple hasn't confirmed they'll be sold separately - or that iLife '11 will even be downloadable from their new store - but doesn't it make sense? Particularly when they're such ambassadors of downloads over optical formats.
It's doubtful that this is just a foolish Photoshop prank at the hands of Apple. When Electricpig rewatched the keynote, the apps are visible when vice president Craig Federighi demoed the Mac App Store. It's a shame that Apple didn't mention it there and then, but I presume they're keeping quiet for now until the Mac App Store launches, to try and flog as many $69 packs of iLife '11 as possible. [Apple via Electricpig]