Using augmented reality, the World Wildlife Fund has designed a special shirt that mimics getting shot at. Hint: It doesn't feel good.
How does the shirt work? Simple, the t-shirt triggers a shooting animation (complete with blood) when worn in front of a special mirror. The shirt is supposed to let us silly humans know the pain, and all around unpleasantness, animals feel when they're hunted down and shot for sport.
And though it's a, um, creative idea, I doubt more than a few will get the real message. It'd probably be more effective if the "special mirror", which just looks like a glorified webcam, just shot anyone who looked into it. That way the randomness of the shootings is passed on (and the total surprise of it too).
If you didn't realise, this WWF is the animal lover one not the old WWF, current WWE. Though I guess, it could work for both organisations, sorta. [BuzzFeed]