Rent iTunes TV Shows For $US1, Movies For $US5 In the US

As expected, iTunes 10 has abandoned the TV show purchase model and has moved to rentals only. It'll cost you a buck for an HD episode and $US5 to watch first-run movies in HD.

Crucially, those movies will be available on the same day as their DVD counterparts. All content will be commercial-free, although your range of choice will be a bit limited at first: so far only Fox and Disney (ABC) are signed up for the ride. Competitive pricing like this is going to be hugely important for AppleTV if it's ever going to grow beyond the niche it's been stuck in since its previous release.

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