There was a time not too long ago when we were starved for ebook readers. Now the market's flooded. In addition to the Amazon Kindle, there's the Kobo from Borders, Sony's Reader and now the latest from BeBook, the BeBook Club.
Based on the BeBook Neo, the Club is yet another 6-inch e-ink screen with battery life enough for 12,000 page turns or 25 hours worth of music playback. It'll read pretty much any file format you send at it, bar of course Amazon's, and promises to be available "at a fraction of the cost" of other readers, although I can't find exactly what that fraction is.
But, choice is choice, right?