Miss IFA Is Happy To Endorse Dyson Products

The IFA electronics show is quite useful when it comes to learning about new <a href="TVs and tablets, but the highlight for many is the amazing work performed by Miss IFA—the show's cheery red-haired mascot.

Throughout the duration of the show Miss IFA is happy (and contractually obliged) to flirt with everyone from CEO-level down to the shyest of nerds, never expressing even the slightest doubt that a newly announced product might fail to achieve its optimistic Q4 sales targets.

Here she is hoovering her shoes with a Dyson cleaner, then giving herself a refreshing blast in the face with the latest Air Multiplier. You should see what she got up to in the kitchenware section. [IFA]

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