Major Subscription Newspapers Heading To Your iPad Soon?

Apple will give the ailing newspaper biz welcome news with an iPad subscription option, the San Jose Mercury News reports. The deal will likely see Apple taking a slice of both subscription and advertising revenues instead of a flat fee.

Interestingly, Roger Fidler of University of Missouri's Donald W. Reynolds Journalism Institute speculates Apple will also generate cash through an opt-in demographic sharing function, giving publishers and advertisers access to your ever-coveted personal information. But while newspapers are of course eager to hop aboard the iPad money train, Fidler speculates they may be anxious about crossing over too quickly: "Most publishers don't want to see a rapid migration to apps without a comparable growth in advertisement revenue from tablet editions. That would be disastrous." [San Jose Mercury News via MacRumors]

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