That’s the question that Sunrise, Florida, had to ask themselves because the city didn’t exist on Google Maps for nearly a month. Whenever anyone searched for Sunrise, FL, they were re-directed to Sarasota, FL, a city that’s 320km away.
Shockingly, this is the third time that Sunrise, FL, has disappeared from Google Maps. For a small, unknown city like Sunrise, that’s no good. The local businesses in Sunrise, FL, have felt the aftereffects of not being searchable on Google, saying that business was down during the month because no one could find them. If you searched for a plumber in Sunrise, none existed. If you searched for a florist, you’d be directed to drive 320km to Sarasota.
It’s an odd problem that, though fixed now, speaks to our heavy reliance on the Google. What’s the first thing that people do to find local shops these days? Google ’em. How do we get there? Google will tell us. And it’s so easy! I’m just as guilty, I blindly follow whatever it is that the G tells me to do. I mean, I’m certainly not leafing through yellow pages to figure it out – that takes time.
So as funny (and scary) as it may sound, if you (as in your city, business, store, etc) don’t exist on Google, you pretty much don’t exist to the general population. [BBC]