The 21:9 has an advantage with its letterbox aspect ratio. Unlike other TVs, films fit the screen without those annoying black bars. With Toy Story 3, you're drawn into a more engaging 3D image than the 55-inch 3D sets manage.
It's also brighter than a lot of the rival 3D sets. Sure, there's a big hit in brightness when you put on the 3D glasses, but the direct LED backlighting gives the whites and colours a big push.
Philips has spent time solving the other common problem with 3D images too. Crosstalk, where you see two images overlapping, is kept in check by the panel's prompt response time, so double images are rare on this set.
Philips' other unique technology is the Ambilight. In it's latest incarnation, this provides a pool of coloured light that closely matches the on-screen action. The idea is that it improves the perceived contrast of the panel. It works too. It also means you get a free light show that'll impress your friends when there's actually nothing on TV.
Well, there had to be an upside with a TV that only works well... if you don't watch TV.