Cult of Mac's Leander Kahney says that the reason behind today's Apple event streaming is to test their new server farm in Maiden, North Carolina. According to his source, "the goal is to monitor traffic load and quality."
Apple's new $US1 billion data centre is one of the largest in the world. Today's web broadcast—which uses the HTTP Live Streaming format and will be only available for Mac OS X and iOS devices—will require a titanic processing and data transfer effort to serve hundreds of thousands of simultaneous connections at different video qualities. [Cult of Mac]