Amazon Wants To Fight Netflix With Unlimited Streaming Video Service

Another streaming video service, but this one I could be interested in: unlimited video streaming from Amazon, a la Netflix Watch Instantly. Amazon's talking to NBC Universal, Time Warner and Viacom about subscription deals, possibly bundled with Amazon Prime.

The idea would be a lot like Netflix's streaming service, with the ability to watch video on the web, or, in the Wall Street Journal's words, "through devices that play TV shows and movies Amazon already sells on an individual basis, according to some of the people briefed on the proposal. Those devices include some internet-connected TVs and the Xbox 360 video game console from Microsoft Corp."

One way Amazon is talking it up is as a bundle with its Prime service - already awesome if you buy lots of stuff from Amazon, with free two-day shipping on pretty much anything for $US79 a year.

Ideally, Amazon supposedly wants to launch the service by the end of the year, but it depends on how many media companies sign up to let Amazon stream their video library. Which is always the trick with this kind of thing - just ask Netflix.

That said, it seems like Amazon has to at least try, if Kindle is the least of its digital content ambitions. Meanwhile Netflix is eating up the subscription video market as Amazon Video on Demand seems fairly stagnant. (I mean, when was the last time you heard anything about it?) Is it going to lure me away from Netflix? Probably not, but I wouldn't mind it as a perk for Amazon Prime. [Amazon]

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