To promote online game Mafia Wars Las Vegas, game developer Zynga hired Snoop Dogg to blow up a 4-ton armoured truck in the Nevada desert, while it was live-streamed to Ustream. It pulled in more viewers than TV broadcasts attract.
Obviously it varies depending on the channel and TV show, but as TechCrunch points out, The Office and 30 Rock pull in around 2 million viewers per episode, placing Snoop's live-stream last Thursday with over 2 million live-views right next to them on the ladder. Fo' shizzle.
Snoop's little explosive act has turned into the most-viewed original content for Ustream for 2010—though it's really not surprising, with the lure of Snoop blowing shit up out in the desert being too strong for even this one woman to ignore. [TechCrunch]