The Internet Industry Association Supports The NBN

The Internet Industry Association today issued a statement announcing their support for the introduction of the NBN. Which isn't too big a surprise, I guess.

The IIA is a collection of 150 companies, all leaders in either online content, commerce or connectivity in Australia. For them to publicly endorse the NBN shows how important they believe the issue of superfast broadband is for the future of Australia. In their statement, which you can read below, they not only outline the benefits in a fairly simple matter, but explain the problem with solutions like wireless, which is a big part of the Liberals' policy.

While it's pretty late in the game for the IIA to be throwing their support for Labor's policy out there, it's interesting to know where the internet's industry body actually sits for this debate.

The key to Australia’s broadband future is speed. Speed, and capacity give us the ability to move vast amounts of information across networks. It’s not a ‘nice to have’, it’s an essential part of a modern economy.

In the past decade Australia’s internet use has grown by a staggering 12,000%. That rate is accelerating. Yet despite this, we are now ranked 50th in the world in terms of our average broadband speeds.

To meet our capacity needs we need to make the right infrastructure investments to promote competition and provide nation wide coverage. In Australia we have access to great technologies like wireless broadband that can deliver speeds of up to 10 Megabits a second – perfect for people on the move, and a way to access broadband almost anywhere.

Wireless relies on the availability of airwaves (spectrum) to carry the information – the more users sharing the same spectrum, the slower it gets. The only way to address this is with more transmission towers and base stations as demand grows.

In contrast, the National Broadband Network (NBN) optical fibre network will initially to deliver speeds of up to 1 Gigabit a second. That’s a thousand Megabits a second! It’s the fastest of all the options. It means a lot more people can do a lot more things at once, without slowing down the Net.

Optical fibre is easily and economically expanded. The initial costs seem high, but you only have to build it once. That’s why some of the fastest growing economies in the world like Japan, Korea, and Hong Kong and Singapore have chosen optical fibre technology for their broadband future – enabling greater competition, choice and innovation in providing broadband services and applications.

Faster broadband will revolutionise the way we communicate and will deliver real time access to a wide range of health, educational and aged care services in our big cities and across Australia.

It will help us get cars off the road, by enabling more people to work from home; better manage our household power use; open up new ways of doing business and the way we consume music and video offerings.

Regional Australia will benefit, bringing high value jobs for our kids, while the disadvantages of living out of cities will begin to disappear.

Just as electricity revolutionised society, so too will broadband. Fast, reliable, future-proof technology. Optical fibre based solutions like the NBN will mean a more stable and prosperous future for all Australians.

To read more about superfast broadband, please visit



    They said the same thing about ADSL and ADSL2
    It won't magically let more people work from Home, what a load of rot.
    I’m still waiting for my Boss to utter the words, "Oh you've got ADSL at home have you? Well off you pop you can work from home now. We'll just send a tech out to get you all set up"

    Ain't gonna happen.....

    This is a summary BUT....
    Current work practices, legislation and Corporate attitudes toward telecommuting will need to change first.
    And that’s just to start with...

    Then there is the technical issue and cost the company has to deal with just to connect you to the corporate network.
    Supplying you with a PC and Phone( umm no you can't use your own PC as it constitutes as a Virus/Security risk. You can't have an unregulated devices connected to their network.) also they will want a separate Broadband connection from yours for security reasons
    Now that’s your end..
    We can’t forget the infrastructure at the Corporate end, Servers to handle RAS, VPN, IP Telephones etc etc etc…..
    And we haven’t even touched the OH&S requirements yet…

    Get the picture…… don’t hold your breathe

      it will come.

      there is absolutely no reason it all needs to be that complicated...

      just I.T. and sysadmin guys trying to justify their job. now sure... the stuff they have been given to work with now may be shit. but there is no reason for it to be.

      I agree, and hope the gov does actively seek to promote this as a use of the NBN. I think it is the biggest.

      I agree with your comments, which probably do apply for a large portion of Australian businesses. But having said that, I'm currently working for a company that does already have all of those arrangements in place, and the NBN could potentially transform the work/life balance options for thousands of my colleagues.

      For every business you care to name that doesn't have these options, I could probably provide the name of one that does. So rather than saying "well let's not do it 'coz nobody's ready" why not at least give businesses the option, should they see the benefit in providing good work/life balance choices for their employees?

    NBN is theoretically good but the pissweak government that comes with it offsets any benefits the NBN would provide.

    Grrrrr! I don't care who you are but anyone against the NBN is only thinking about themselves. What about 4 generations from now the Fibre will still be there working as fast as ever it will give them more opportunities! I hope that the NBN goes through!!

    The IIA statement doesn't make it clear just how significant are the potential benefits of the NBN to the environment.

    1. Currently business travel contributes an enormous amount of pollution to the environment because our broadband network is not quite up to replacing face-to-face meetings with
    high-definition (720p) video calls/conferencing.
    The upload speeds are just too slow. Massive maounts of fuel and money are spent on business travel.

    2. The NBN will allow many people to work from anywhere. Once the NBN is in place, whole businesses will set up in unexpected places away from cities where business and private accommodation is much cheaper and the lifestyle is better.

    This will reduce the unsustainable growth in our capital cities and lessen the burden the cities place on the environment and resources and people.

    "For them to publicly endorse the NBN shows how important they believe the issue of superfast broadband is for the future of Australia"

    they are the internet industry of Australia, of course they are gonna say the internet is important!

    but it is nice to here their explanation. people who know what they are talking about, however biased, are better than biased people who have no idea what they are talking about... which is all we've heard so far.

      I agree.

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