You might chuckle at this fellow for pretending to be taking a picture with his virtual girlfriend, but he's happy. He's on holidays with his love, and they're in a place which caters to their sort of peculiar relationship.
The town of Atami, Japan, is full of landmarks with barcodes, which, if viewed using a mobile phone's camera, will reveal young men's virtual lovers. There's even a hotel with barcodes in its rooms which will show the girls in "flattering summer kimonos".
The entire idea behind these arrangements appears to be to enhance virtual relationships - ones created in simulation game called Love Plus - and to offer the players a new challenge: a romantic trip with their girls. [AFP]