I know. Too perfect to be true, but no, it's not a viral image by the Japanese game company. The story involves a kid, a couple of gorillas at the San Francisco Zoo and a happy ending.
On August 6, amateur photographer Chris Spicuzza was spending her day at the San Francisco Zoo, taking photos of the gorillas. While she was there, a kid accidentally dropped his Nintendo DSi XL into their habitat. Curiously, one of the big gorillas grabbed it and started to play with it. A baby gorilla saw it from the distance and, naturally, he came by wanting to play with it too.
Finally, the sightly battered console was rescued by a zoo employee, probably sporting a big moustache, a red cap and red overalls. [Spicuzza]