Polaroid is looking to get a piece of the three-dimensional pie, inking a deal with 3D tech firm RealD. This means the next pair of 3D frames you pick up in a cinema could be Polaroid's curved-lens design.
Polaroid claims the curved surfaces provide a superior viewing area for large theatre-calibre screens, and ample room for prescription lenses underneath. Polaroid points out that the lenses offer UV protection as well, should you wish to jaunt around outside wearing them. Please do not do this. Just trust us.