How A Kid Made His First Million Following His Hero, Steve Jobs

His name: Christian Owens. His age: 16. He made his first million dollars in two years inspired by Apple's CEO Steve Jobs. This is how he did it.

This British boy - who lives in Corby, Northantshire - got his first computer at age seven. Three years later, he got a Mac and taught himself web design. Four years later - at age 14, in 2008 - he started his first company. It was a simple site that some of you may now: Mac Box Bundle. The site was pretty, rooted into Apple's own design guidelines and style.

The page sold a package of Mac OS X applications for a discounted price and for a limited time. He would get a group of neat applications with a combined value of around $US400 and sell it for a tenth of that price. If enough people bought the bundle, a new application would get unlocked for all buyers, which guaranteed very good word-of-mouth promotion. And to top it all, Owens dedicated a percentage of all sales to charity.

The idea did well. Very well, in fact: In its first two years, Mac Box Bundle made $US1 million.

Not happy with that success, Owens jumped into a new venture called Branchr, a pay-per-click advertising company that distributes 300 millions ads per month on over 17,500 websites, iPhone and Android applications. The company, which claims to deliver "contextual, behavioural, publisher-defined and geographically" targeted ads in those platforms, has already made $US800,000 in its first year and employs eight adults including his 43-year-old mother, Alison. His objective: make one hundred million British pounds ($174 million) with Branchr. He seems to be on his way to success: He claims that Branchr has already bought another company. He reinvests all the money back into the company.

His secret to success? There's no secret, he says:

There is no magical formula to business, it takes hard work, determination and the drive to do something great.

In an age of dumbified kids with attention deficit disorder, we salute you, Christian. [SWNS]

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