The Financial Times is reporting that Google is in talks with Hollywood studios to launch a global pay-per-view video service. It's expected to expand YouTube's offerings by the end of 2010.
People familiar with the talks are saying that Google is pitching that "the international appeal of a streaming on-demand movie service" tied to the world's most popular search engine and YouTube, will attract a "huge number" of people. Negotiations have been going on for some months now but have ramped up in recent weeks.
If true, it's another instance of Google and Apple competing in the same market. Apple is already expected to announce something TV-related in the September 1st event.