Britax: Like A Super-Secure Recaro Racing Seat For Your Toddler

Twenty-five odd years ago or so, I seem to remember my parents strapping me into their cars using duct tape, a plastic cell and a prayer. Today's kids, with their Britax superseats, seem positively enveloped in comfort and safety.

The buy-in ain't cheap ($US200 to $US310, depending on the model), but if the features boasted in the video are to be believed, nothing short of a head-on with an Abrams tank is going to give junior any sort of head injury (technical stuff follows cutesy intro):

From a gel-padded impact-absorbing base to the reinforced steel spine to Recaro-esque visual cues, this seat looks safe and, perhaps most importantly for those long Saturday morning errand runs, comfortable.

Note: If you're so inclined, the actual Recaro makes car seats, too. [CrunchGear]

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